Seller experience

A marketing plan a step above the rest

Our goal is a thoughtful, detailed, strategy-driven plan that sells your home for more — and makes the whole process feel effortless.

Why an agent matters

Greater demand creates competition — and a higher price

More than 80% of agents don’t practice full-time. We do. Anyone can put a sign in the yard; the reason to hire a professional is to generate more qualified, motivated buyers — and that competition is what drives your price up, well beyond the cost of our commission.

Our step-by-step plan

How we sell your home

01

Preparing your home

We outline your objectives, position and price the property with real strategy — not just comps — and make the first impression count: staging consult, professional photography, video, and 3D tours through Compass Concierge.

02

Marketing

Working with our in-house marketing agency, we target the right buyers across the most effective channels — with pre-marketing through Compass Coming Soon and proactive, property-specific promotion.

03

Managing the transaction

We organize, evaluate, and respond to every offer to get you the best outcome, then manage the process and each deadline to keep the deal on track and in compliance.

04

Closing & after

We prepare and manage closing day to make your move as stress-free as possible — and stay your trusted resource long after, whenever you think real estate.

Sherwood & Company marketing at work

The Compass 3-phased strategy

Launch your home more than once

Just like a film builds anticipation with more than one trailer, we launch your listing in three phases — creating demand, momentum, and pricing insight before you ever go fully public.

  1. Phase 1

    Compass Private Exclusive

    Test price and build early demand with a select audience — before your listing ever accrues days on market.

  2. Phase 2

    Compass Coming Soon

    Launch publicly on Compass.com to generate buzz and signal the market, without exposing price-drop history.

  3. Phase 3

    Go live on all platforms

    Hit the MLS and every major site with momentum — and pricing insight already built from Phases 1 and 2.

$186B Compass 2023 sales volume
#1 Most-visited brokerage site
20.4B+ Digital impressions in 2023

The reach behind every Sherwood & Company listing · Source: Compass, 2023

What’s your home worth?

Start with a no-obligation valuation. We’ll show you where your home stands in today’s market and exactly how we’d bring it to buyers. Then see what you’d actually walk away with — our Massachusetts seller net sheet runs the real closing math, deed excise tax and all.

Get your home valuation

Get in touch

Thinking about selling?

Tell us a bit about your home and timeline and a member of the team will reach out shortly.