December 4, 2024 · Blake Sherwood
Unlock the Power of a Phased Marketing Strategy to Maximize Your Home’s Value
When it comes to selling real estate, professionals like developers and homebuilders have long understood the importance of strategy. By using a phased marketing approach, they’re able to eliminate risks, maximize exposure, and create buyer demand—all while protecting their property’s value. At Sherwood & Company, powered by Compass, we’re bringing that same level of strategic precision to help homeowners sell their properties on their terms.
Here’s how a phased marketing approach benefits you as a seller:
Why a Phased Marketing Strategy Works
- Minimize Days on Market and Price Drop History
Excessive days on market or multiple price drops can create the perception of a less desirable property. Developers and builders avoid this by delaying the MLS listing, giving them a longer runway to market the property strategically. - Route Buyer Inquiries Directly to Your Listing Agent
By marketing properties through their own platforms first, professionals ensure every inquiry goes directly to their listing agent. This guarantees that the agent who knows the home best is the one managing the conversations and driving interest. - Test and Perfect Pricing
Setting the right price is crucial. With a phased approach, pricing strategies can be tested privately, allowing sellers to explore aspirational pricing without the risks associated with public exposure. - Create Buzz Before Going Live
Pre-marketing allows professionals to generate interest and anticipation while preparing the property for its official debut. Staging, professional photography, and final touch-ups can take place without losing valuable momentum. - Learn from Analytics and Engagement
Data matters. Insights like page views, visitor engagement, and buyer behavior can help refine marketing strategies before a property is fully listed. - Protect and Control Property Data
Where your property appears and how it’s marketed matters. By carefully managing where photos and information are displayed, professionals ensure the property’s data remains secure and aligned with their goals.
Introducing the 3-Phased Marketing Strategy by Sherwood & Company @ Compass
At Compass, we’ve built a strategy inspired by the techniques developers and builders use to achieve exceptional results. Here’s how it works:
🏡 Phase 1: Compass Private Exclusives
Think of this as your home’s soft launch. Listing as a Private Exclusive means sharing it privately with a nationwide network of 33,000 Compass agents and their millions of clients.
- Generate early buyer interest without accruing days on market or risking price reductions.
- Gather valuable feedback from professional agents to fine-tune your home’s pricing and presentation.
✨ Phase 2: Compass Coming Soon
Once your listing is ready for broader exposure, we launch it on Compass.com—our powerful platform that attracts a national audience.
- Build momentum by letting buyers know your property is “coming soon,” creating a sense of anticipation.
- Access engagement insights through tools like Reverse Prospecting to see how buyers and agents interact with your listing.
- Control the data and photos associated with your listing for added security and privacy.
🌟 Phase 3: Full MLS Launch
When your property goes live on the MLS and public portals, it’s already perfectly positioned for success.
- By leveraging the exposure and insights gained in the first two phases, we maximize your listing’s visibility and buyer interest.
- Ensure a strong market debut backed by data and demand.
Sell Your Home with Confidence
At Sherwood & Company, we believe every homeowner deserves the tools and strategies to sell their home on their terms. The 3-Phased Marketing Strategy is just one of the ways we help our clients protect their property’s value while generating maximum interest and offers.
Whether you’re thinking about selling this season or in the future, we’re here to make sure your home’s story is told the right way. Ready to get started? Let’s talk today.
